HW Creativity

New media such as social media sites, mobile apps, and audio and video streaming services have paved new ways to inspire creativity. With sites such as Facebook, Twitter, and Reddit, you have a whole network of people at your hands. This network gives you access to a wide range of opinions, thoughts, and information. Having this type of diversity at your hands will cultivate your creativity, filling your head with innovative ideas. Other sites such as Instagram, Youtube, and Pinterest give you visual inspiration through pictures, videos, and blog posts. For me, I love using Instagram to find new outfit ideas, and I use Pinterest to find new recipes I can try out in the kitchen.

Social media can even help with the marketing strategies of businesses! In her article, Lisa Mulcahy discusses the different ways to incorporate user generated content in your social media marketing strategy. She touches base on getting video testimonials from customers and gives customer engagement ideas that can be used for marketing such as unboxing videos.

Overall, new media has opened up so many channels to produce and share content. Having a whole world's worth of content at your fingertips makes it easy to become inspired by other's opinions and ideas. 

SOURCE:

How User-generated Content Can Improve Your Social Media Marketing Strategy. Lisa Mulcahy 2/26/2020  https://exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/marketing

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