Advice

How can Baruch use new media?

With the COVID-19 pandemic suddenly changing the education environment, I have to give some credit to Baruch in its success at implementing distance learning. Baruch already offers a good amount of classes that take place either partially online or fully online. However, there are many things Baruch can do to make better use of technology and thrive in this digital age.

  1. Innovative Content Curation
    Baruch College has accounts on all the main social media platforms like LinkedIn, Facebook, Instagram, and Twitter. However, their content doesn't do so much to attract potential students. They need to curate content that will get students interested more in the school. Some ideas would be making a video collage of current students sharing their experiences at Baruch, or even marketing Baruch's clubs is engaging.
  2. Webinars
    Thanks to online conferences like Zoom and streaming services like Twitch, it's easy to have a virtual lesson or webinar from instructors and experts all over the world. Baruch should take advantage of this and try to get experts on various topics to collaborate with Baruch to host a series of educational webinars that are beneficial to its students. Webinars enhance the quality of education served and gives students an opportunity to interact with someone from a different city.
  3. Student Ambassador Programs
    College students are much more comfortable interacting with people of their age than those higher-up. Initiating a student ambassador program can help the school engage with its students as well as collect information that can be used to improve the school. Have students or even alumni take over Instagram stories for a day or go live on Facebook.

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